Launching Early 2027 · 24th St & Virginia, Phoenix
A new two-face digital billboard on N. 24th Street in central Phoenix — 28,000+ vehicles passing daily at speeds slow enough to actually read. Sixteen advertising slots. Owner-operated. Founding advertiser rates for businesses that lock in before launch.
Availability
Each face runs eight advertisers in rotation. Your creative displays every cycle, all operating hours, on a commercial-grade LED display — the same hardware the national operators run. Founding advertisers choose their face and lock their slot before launch.
Southbound traffic heading toward Sky Harbor, downtown, and the Loop 202.
Northbound traffic heading toward Biltmore, Arcadia, and the Camelback corridor.
How It Works
No printing, no vinyl, no installation fees. Send your artwork digitally and it's live on the board. Update your creative as your promotions change.
Campaigns run on industry-standard four-week cycles — thirteen periods a year. Billing is clean, predictable, and by card or ACH.
Rates step down as your commitment steps up, from month-to-month through 36-month agreements. Long-term advertisers get first right to renew their slot.
Rates
One slot, one face, per four-week period. Founding rates start at $900 for advertisers who lock a multi-year term before launch — on a corridor where national operators' digital starts at several times that.
| Term | Rate / 4-week period | Notes |
|---|---|---|
| Month-to-month | $1,150 | Flexible, subject to availability |
| 12 months | Rate sheet | 4% annual escalator applies |
| 24 months | Rate sheet | Most popular — priority slot placement |
| 36 months | From $900 | Best founding rate + first right of renewal |
Location
2621 N. 24th Street sits on one of central Phoenix's working arterials — commuter traffic moving between downtown, the airport corridor, and the Camelback and Biltmore business districts. Traffic here moves at 25–30 mph: your message gets a multi-second read, not a freeway glance.
Proximity to Sky Harbor and downtown sports venues drives steady seasonal ad demand on this corridor — where the national operators' digital inventory starts at several times our founding rates.
Phoenix tightly restricts new digital billboard permits. That scarcity is the point: when inventory can't multiply around you, a slot on an approved board holds its audience. This is one of the few new digital faces coming to the corridor.
The structure is a new monopole built entirely on our own property with a decorative pole cover and a secured, desert-landscaped base — engineered, surveyed, and permitted through the City of Phoenix.
The Operator
Desert Billboards is owned and operated by Ricardo Padilla, who also owns the property the board stands on. No national sales desk, no account-manager roulette — the person who answers your email is the person who controls the board.
That means creative changes get made fast, billing questions get answered by a decision-maker, and long-term advertisers are treated like what they are: partners in a neighborhood asset.
Reserve a Slot
Tell us about your business and the term you're considering. We'll send the full rate sheet, slot map, and creative specs within one business day.
Prefer to skip the form? Email the owner or text directly — you'll hear back from the person who controls the board, not a call center.